Agriculture in America is a $136.7 billion-dollar industry, replete with independents as well as major brand names and corporations. Perhaps, the most famous name in American agriculture is one that has managed to break into the mainstream consumer market, a name that is not only synonymous with farming but is also a pop culture icon: John Deere. John Deere is the brand name of Deere & Company, one of America’s leading manufacturers of agricultural and industrial equipment, diesel engines, drivetrain components, and lawn care and groundskeeping machinery. Life began for Deere & Company on February 7th, 1804. John Deere, a blacksmith by trade, moved to Grand Detour, Illinois to escape bankruptcy in his home state of Vermont. Using his skills as a blacksmith, Deere started anew in Grand Detour and built a following as the town’s general repairman and supplier of both large and small hand tools. In 1837, Deere invented his self-scouring steel plow and it is this device which helped make possible the migration into the American Great Plains. Throughout the 20th century, Deere & Company garnered more attention and business with brand new, innovative farming farming machines that would eventually become their trademark product. During World War II, Deere & Company manufactured military tractors and M3 tank transmissions to help bolster the American war effort. Deere & Company’s expertise in tractors, harvesters, and plows made them a powerhouse in American agriculture. Those machines made the John Deere brand what it is known as today but in the early 2000s, a partnership with Bombardier spawned the John Deere Buck ATV and John Deere Gator UTV. To date, these are the only two powersports vehicles to wear the famous green and yellow color branding, though the Gator UTV continues to live on in the present in a variety of different power ratings and configurations.
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